Data protection

This privacy policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") in the context of providing our services, as well as within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering"). With regard to the terms used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR). Responsible person I.L.E Renner Telephone: +49 (0) 1722393128 Email: info.iotattoos@gmail.com Types of data processed Inventory data (e.g., personal master data, names or addresses) Contact details (e.g., email, telephone numbers) Content data (e.g., text entries, photographs, videos) Usage data (e.g., websites visited, interest in content, access times) Meta/communication data (e.g., device information, IP addresses) Categories of data subjects Visitors and users of the online offer (hereinafter we refer to the data subjects collectively as “users”). Types of data processed Provision of the online offer, its functions and contents Answering contact requests and communicating with users Security measures Reach measurement/marketing Terms used “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually all data handling. ‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person. “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements. The “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of the processing of personal data. “Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller. ‍ Relevant legal bases In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies unless the legal basis is stated in the data protection declaration: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR; The legal basis for processing to fulfill our services and implement contractual measures as well as answering inquiries is Art. 6 (1) (b) GDPR; The legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR; In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis. The legal basis for the processing required to perform a task in the public interest or in the exercise of official authority vested in the controller is Art. 6 (1) (e) GDPR. The legal basis for processing to safeguard our legitimate interests is Art. 6 (1) (f) f GDPR.The processing of data for purposes other than those for which it was collected is determined in accordance with the provisions of Art. 6 (4) GDPR.The processing of special categories of data (according to Art. 9 (1) GDPR) is determined in accordance with the provisions of Art. 9 (2) GDPR. Security measures In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and response to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes, in accordance with the principle of data protection by design and through data protection-friendly default settings. Cooperation with processors, joint controllers and third parties If, as part of our processing, we disclose data to other persons and companies (contract processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if transmission of the data to third parties, such as payment service providers, is necessary to fulfil the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we disclose, transmit or otherwise grant access to data to other companies in our group, this will be done primarily for administrative purposes as a legitimate interest and, in addition, on a basis that complies with legal requirements. Transfers to third countries If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to other persons or companies, this will only occur if it is necessary to fulfil our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to statutory or contractual permissions, we will only process or have data processed in a third country if the statutory requirements are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level equivalent to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised specific contractual obligations. Rights of data subjects You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with legal requirements. In accordance with the statutory provisions, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected. You have the right to request that the data in question be deleted immediately in accordance with the statutory provisions or, alternatively, to request that the processing of the data be restricted in accordance with the statutory provisions. You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request that this data be transmitted to other responsible parties. You also have the right to lodge a complaint with the competent supervisory authority in accordance with the statutory provisions. Right of withdrawal You have the right to revoke your consent with future effect. Right of objection You may object to the future processing of your data at any time in accordance with the statutory provisions. In particular, you may object to processing for direct marketing purposes. Cookies and right to object to direct advertising “Cookies” are small files that are stored on users’ computers. Different types of information can be stored within cookies. A cookie is primarily used to save information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the user visits the website after several days. Likewise, the interests of the user can be saved in such a cookie and used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only their cookies, they are referred to as “first-party cookies”). We may use temporary and permanent cookies and explain this in our privacy policy. If users do not wish to have cookies stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional limitations of this website. A general objection to the use of cookies used for online marketing purposes can be declared for many services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, cookies can be blocked by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available. Deletion of data The data we process will be deleted or restricted in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention periods that prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons. Changes and updates to the privacy policy We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification. Types of data processed In addition, we process Contract data (e.g., subject matter of the contract, term, customer category). Payment data (e.g., bank details, payment history) from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research. Order processing in the online shop and customer account We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as to pay for them and to deliver or execute them. The data processed includes inventory data, communication data, contract data, and payment data. The data subjects include our customers, prospective customers, and other business partners. The processing is carried out for the purpose of providing contractual services within the scope of operating an online shop, billing, delivery, and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status. Processing is carried out to fulfill our services and carry out contractual measures (e.g., processing orders) and to the extent required by law (e.g., legally required archiving of business transactions for commercial and tax purposes). The information marked as required is necessary to establish and fulfill the contract. We only disclose data to third parties within the scope of delivery, payment, or within the scope of legal permissions and obligations, as well as when this is based on our legitimate interests, about which we inform you in this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities). Users can optionally create a user account, which allows them to view their orders. During registration, the required mandatory information is communicated to users. User accounts are private and cannot be indexed by search engines. If users cancel their user account, their data related to the user account will be deleted, unless retention is necessary for commercial or tax law reasons. Information in the customer account remains until it is deleted, with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g., in the event of legal disputes). It is the user's responsibility to back up their data before the end of the contract if the contract is terminated. When registering, re-registering, or using our online services, we store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be shared with third parties unless it is necessary to pursue our legal claims as a legitimate interest, or there is a legal obligation to do so. Deletion occurs after the expiration of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations arising from contracts with customers), whereby the necessity of retaining the data is reviewed every three years; in the case of retention due to statutory archiving obligations, deletion occurs after these expiration. Agency services We process our customers' data within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services. We process inventory data (e.g. customer master data such as names or addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), contract data (e.g. contract subject matter, term), payment data (e.g. bank details, payment history), usage and metadata (e.g. in the context of the evaluation and measurement of the success of marketing measures). We generally do not process special categories of personal data unless these are part of a commissioned processing operation. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contractual services, billing and our customer service. The legal basis for the processing is Art. 6 (1) (b) GDPR (contractual services) and Art. 6 (1) (f) GDPR (analysis, statistics, optimization, security measures). We process data that is necessary to establish and fulfill the contractual services and point out the necessity of providing it. Disclosure to external parties only occurs if it is necessary within the scope of an order. When processing data provided to us within the scope of an order, we act in accordance with the client's instructions and the legal requirements for order processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those specified in the order. We delete data after the expiration of statutory warranty and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after these expiration (6 years, according to Section 257 Para. 1 of the German Commercial Code (HGB), 10 years, according to Section 147 Para. 1 of the German Fiscal Code (AO). In the case of data disclosed to us by the client within the scope of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order. Therapeutic services and coaching We process the data of our clients, prospective clients, and other clients or contractual partners (collectively referred to as "clients") in accordance with Art. 6 (1) (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed, the type, scope, purpose, and necessity of their processing are determined by the underlying contractual relationship. The data processed generally includes client inventory and master data (e.g., name, address, etc.), as well as contact details (e.g., email address, telephone, etc.), contract data (e.g., services used, fees, names of contact persons, etc.), and payment data (e.g., bank details, payment history, etc.). As part of our services, we may also process special categories of data pursuant to Art. 9 (1) GDPR, in particular information about clients' health, possibly with reference to their sex life or sexual orientation, ethnic origin, or religious or ideological beliefs. Where necessary, we will obtain the client's express consent in accordance with Art. 6 (1) (a), Art. 7, and Art. 9 (2) (a) GDPR. Otherwise, we process the special categories of data for the purposes of healthcare on the basis of Art. 9 (2) (h) GDPR and Section 22 (1) No. 1 (b) BDSG. If required for the fulfilment of the contract or by law, we will disclose or transmit client data as part of our communication with other specialists, to third parties who are necessarily or typically involved in the fulfilment of the contract, such as accounting offices or similar service providers, provided that this serves the provision of our services in accordance with Art. 6 (1) lit b GDPR, is prescribed by law in accordance with Art. 6 (1) lit c GDPR, serves our interests or those of the client in efficient and cost-effective healthcare as a legitimate interest in accordance with Art. 6 (1) lit f GDPR or is necessary in accordance with Art. 6 (1) lit d GDPR, to protect the vital interests of the client or another natural person or within the framework of consent in accordance with Art. 6 (1) lit a, Art. 7 GDPR. Data will be deleted when it is no longer required to fulfill contractual or statutory duties of care or to handle any warranty or similar obligations. The necessity of retaining the data will be reviewed every three years; otherwise, statutory retention periods apply. Contractual services We process the data of our contractual partners and prospective customers, as well as other clients, customers, clients, or contractual partners (collectively referred to as "contractual partners") in accordance with Art. 6 (1) (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this process, the type, scope, purpose, and necessity of their processing are determined by the underlying contractual relationship. The data processed includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., email addresses and telephone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history). As a general rule, we do not process special categories of personal data unless these are part of commissioned or contractual processing. We process data that is necessary to establish and fulfill contractual services and will indicate the necessity of providing this information if this is not obvious to the contractual partners. Disclosure to external persons or companies only occurs if it is required within the scope of a contract. When processing data provided to us within the scope of an order, we act in accordance with the client's instructions and legal requirements. When you use our online services, we may store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the interests of the users in protecting against misuse and other unauthorized use. This data will generally not be passed on to third parties unless it is necessary to pursue our claims in accordance with Art. 6 (1) (f) GDPR or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR. Data will be deleted when it is no longer required to fulfill contractual or statutory duties of care, or to handle any warranty or similar obligations. The necessity of retaining the data will be reviewed every three years; otherwise, statutory retention periods apply. External payment service providers We use external payment service providers through whose platforms users and we can carry out payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html) To fulfill contracts, we use payment service providers on the basis of Art. 6 (1) (b) GDPR. Furthermore, we use external payment service providers based on our legitimate interests pursuant to Art. 6 (1) (f) GDPR in order to offer our users effective and secure payment options. The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers will transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and privacy policy of the payment service providers. Payment transactions are subject to the terms and conditions and privacy policies of the respective payment service providers, which are available on the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects. Administration, financial accounting, office organization, contact management We process data as part of administrative tasks and to organize our operations, financial accounting, and to comply with legal obligations, such as archiving. In doing so, we process the same data that we process as part of providing our contractual services. The processing is based on Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organization, and data archiving—i.e., tasks that serve to maintain our business activities, perform our duties, and provide our services. The deletion of data for contractual services and contractual communication corresponds to the information provided for these processing activities. We disclose or transmit data to the tax authorities, consultants such as tax consultants or auditors as well as other fee offices and payment service providers. Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for the purpose of subsequent contact. We generally store this mostly company-related data permanently. Business analyses and market research In order to operate our business economically and to identify market trends and the wishes of our contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data and metadata on the basis of Art. 6 (1) (f) GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offering. The analyses are carried out for the purposes of business evaluations, marketing, and market research. We may consider the profiles of registered users with information, for example, on the services they have used. The analyses help us increase user-friendliness, optimize our offerings, and improve business efficiency. The analyses serve our sole purpose and are not disclosed externally, unless they are anonymous analyses with summarized values. If these analyses or profiles are personal, they will be deleted or anonymized upon user termination, otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general trend determinations are created anonymously wherever possible. Participation in affiliate partner programs Within our online offering, we use industry-standard tracking measures based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering) pursuant to Art. 6 (1) (f) GDPR, insofar as these are necessary for the operation of the affiliate system. Below, we explain the technical background to users. The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example, when links or services from third parties are offered after a contract has been concluded). The operators of the respective websites receive a commission when users follow the affiliate links and subsequently take advantage of the offers. In summary, it is necessary for our online offering to be able to track whether users who are interested in affiliate links and/or the offers available from us subsequently take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that can be part of the link or set otherwise, e.g. in a cookie. These values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising material ID, partner ID and categorizations. The online identifiers we use for users are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or expressed interest in an offer via our online offering has accepted the offer, i.e., concluded a contract with the provider. However, the online identifier is personal insofar as the partner company and we have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has accepted the offer and whether we can, for example, pay out the bonus. Amazon Affiliate Program Based on our legitimate interests (i.e., interest in the economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we participate in the Amazon EU affiliate program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Amazon.de (a so-called affiliate system). This means that as an Amazon partner, we earn from qualified purchases. Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you clicked on the affiliate link on this website and subsequently purchased a product from Amazon. Further information on data usage by Amazon and options for objection can be found in the company’s privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 . Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Digistore24 partner program Based on our legitimate interests (i.e., interest in the economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we participate in the affiliate program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany. This program was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Digistore24 (a so-called affiliate system). Digistore24 uses cookies to trace the origin of the contract. Among other things, Digistore24 can recognize that you clicked the affiliate link on this website and subsequently concluded a contract with or through Digistore24. Further information on data usage by Digistore24 and options for objection can be found in the company's privacy policy: https://www.digistore24.com/page/privacyl . Data protection information in the application process We process applicant data only for the purpose and within the scope of the application process in accordance with legal requirements. Applicant data is processed to fulfill our (pre-)contractual obligations within the scope of the application process within the meaning of Art. 6 (1) (b) GDPR and Art. 6 (1) (f) GDPR, if data processing is necessary for us, for example, in the context of legal proceedings (in Germany, Section 26 of the Federal Data Protection Act (BDSG) also applies). The application process requires applicants to provide us with their application data. The required application data is indicated if we offer an online form; otherwise, it is derived from the job descriptions. This generally includes personal information, mailing and contact addresses, and the application documents, such as a cover letter, resume, and references. Applicants can also voluntarily provide us with additional information. By submitting their application to us, applicants agree to the processing of their data for the purposes of the application process in accordance with the manner and scope set out in this privacy policy. If special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily provided during the application process, they will also be processed in accordance with Art. 9 (2) (b) GDPR (e.g., health data, such as severe disability status or ethnic origin). If special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants during the application process, they will also be processed in accordance with Art. 9 (2) (a) GDPR (e.g., health data if necessary for professional performance). If available, applicants can submit their applications using an online form on our website. The data will be transmitted to us using state-of-the-art encryption. Applicants can also submit their applications via email. However, please note that emails are generally not sent encrypted, and applicants must ensure that they are encrypted themselves. We therefore cannot accept any responsibility for the transmission path of the application between the sender and its receipt on our server. We therefore recommend using an online form or sending it by post. Instead of applying via the online form and email, applicants still have the option of sending their applications by post. In the event of a successful application, the data provided by applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is unsuccessful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a legitimate revocation by the applicant, data will be deleted after a period of six months so that we can answer any follow-up questions regarding the application and fulfill our documentation obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements. Registration function Users can create a user account. During registration, the required mandatory information is communicated to users and processed based on Art. 6 (1) (b) GDPR for the purpose of providing the user account. The data processed includes, in particular, login information (name, password, and email address). The data entered during registration is used for the purposes of using the user account and its purpose. Users can be informed by email about information relevant to their user account, such as technical changes. If users terminate their user account, their data related to the user account will be deleted, subject to any statutory retention requirements. It is the users' responsibility to back up their data before the end of the contract upon termination. We are entitled to irretrievably delete all user data stored during the term of the contract. When you use our registration and login functions, as well as your user account, we store your IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be shared with third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6 (1) (c) GDPR. IP addresses are anonymized or deleted after 7 days at the latest. Contact us When you contact us (e.g., via contact form, email, telephone, or social media), the user's information will be processed to process the contact request and its handling in accordance with Art. 6 (1) (b) (within the framework of contractual/pre-contractual relationships) and Art. 6 (1) (f) (other inquiries) GDPR. User information may be stored in a customer relationship management system ("CRM system") or similar inquiry organization. We delete requests if they are no longer required. We review their necessity every two years; furthermore, statutory archiving obligations apply. Newsletter The following information informs you about the content of our newsletter, the registration, dispatch, and statistical evaluation procedures, as well as your right to object. By subscribing to our newsletter, you agree to receive it and to the described procedures. Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or legal permission. If the newsletter content is specifically described when registering for the newsletter, this information determines the user's consent. Otherwise, our newsletters contain information about our services and us. Double opt-in and logging: Registration for our newsletter is carried out using a so-called double opt-in process. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register using someone else's email address. Newsletter registrations are logged to provide evidence of the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Registration data: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so we can address you personally in the newsletter. The newsletter is sent and the associated performance measurement is based on the recipient's consent in accordance with Art. 6 (1) (a), Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 (1) (f) GDPR in conjunction with Section 7 (3) UWG. The registration process is logged based on our legitimate interests pursuant to Art. 6 (1) (f) GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests and meets user expectations, while also allowing us to verify consent. Cancellation/Revocation - You can cancel your subscription to our newsletter at any time, i.e., revoke your consent. A link to unsubscribe from the newsletter can be found at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. Newsletter - Shipping service provider The newsletter is sent via the shipping service provider [NAME, ADDRESS, COUNTRY]. You can view the shipping service provider's privacy policy here: [LINK TO THE PRIVACY POLICY]. The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) (f) GDPR and a data processing agreement pursuant to Art. 28 (3) (1) GDPR. The shipping service provider may use the recipients' data in pseudonymous form, i.e., without assigning it to a specific user, to optimize or improve its own services, e.g., to technically optimize the delivery and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties. Newsletter - Measuring Success The newsletters contain a so-called "web beacon," a pixel-sized file that is retrieved from our server when the newsletter is opened, or from the server of a mailing service provider if we use it. During this retrieval, technical information, such as information about your browser and system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider, to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and adapt our content to them or to send different content based on the interests of our users. Unfortunately, a separate revocation of the performance measurement is not possible; in this case, the entire newsletter subscription must be canceled. Hosting and email sending The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services and technical maintenance services, which we use for the purpose of operating this online offering. In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement). Collection of access data and log files We, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR. This access data includes the name of the accessed website, the file, the date and time of access, the amount of data transferred, the notification of successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page), the IP address, and the requesting provider. Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved. Google Analytics Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transferred to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ). Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on activities within this online offering and to provide us with other services related to the use of this online offering and internet usage. In doing so, pseudonymous user profiles of users may be created from the processed data. We only use Google Analytics with activated IP anonymization. This means that the user's IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent cookies from being saved by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de . Further information on Google's data usage, settings, and opt-out options can be found in Google's privacy policy ( https://policies.google.com/privacy ) and in the settings for the display of Google ads (https://adssettings.google.com/authenticated ). Users' personal data will be deleted or anonymized after 14 months. Google Adsense with personalized ads Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ). We use the AdSense service, which displays ads on our website, and we receive compensation for their display or other use. For these purposes, usage data, such as clicks on ads and the user's IP address, are processed. The IP address is truncated by the last two digits. Therefore, user data is processed pseudonymously. We use Adsense with personalized ads. Google draws conclusions about users' interests based on the websites they visit or apps they use and the user profiles they create. Advertisers use this information to tailor their campaigns to these interests, which benefits both users and advertisers. Google considers ads personalized when collected or known data determines or influences ad selection. This includes, among other things, previous searches, activity, website visits, app usage, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting based on Customer Match lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager. For further information on data usage by Google, settings and objection options, please see Google’s privacy policy ( https://policies.google.com/technologies/ads ) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ). Facebook Pixel, Custom Audiences and Facebook Conversion Within our online offering, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ). With the help of the Facebook pixel, Facebook is able to define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. Furthermore, with the help of the Facebook pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Facebook processes data in accordance with Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy . Specific information and details about the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616 . You can opt out of the Facebook pixel's collection and use of your data to display Facebook ads. To control which types of ads are displayed to you on Facebook, you can visit the page set up by Facebook and follow the instructions for settings for usage-based advertising: https://www.facebook.com/settings?tab=ads . The settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).